Just like in many other parts of the world, Hot Sale is a key event for the ecommerce industry in Argentina. However, few companies truly bet on optimizing their conversational strategies and efficiently managing the leads they’ve already obtained.
A clear example of this is ACF, a company that increased its revenue by 59.6% during Hot Sale 2025 thanks to an automated conversational strategy implemented alongside Chat Center.
In this article, we explain how they did it and what you can learn for your own ecommerce.
The Silent Enemy of Ecommerce: Abandoned Carts
In Latin America, more than 70% of online purchases end in abandonment.
What if we told you that the “almost customer” can still become a sale?
In events like Hot Sale, the main challenge is not just attracting new leads, but having an effective strategy to recover started purchases that didn’t convert.
It’s not just about recovering sales, but automating conversations that convert.
And this is what ACF focused on during Hot Sale 2025.
The Solution: Conversational Automation with WhatsApp and Tiendanube
The abandoned cart recovery solution implemented by Chat Center, along with the native integration of Tiendanube, allowed ACF to detect in real-time when a user abandoned their purchase process at checkout.
At this critical moment, a personalized message was automatically sent via WhatsApp, a channel with a 99% open rate, ensuring that the reminder reached the customer directly.
But the message wasn’t just a simple reminder: it included an exclusive 20% discount incentive to encourage the customer to complete the purchase. This combination of precise timing, smart automation, and an attractive value proposition was key to reactivating the purchase intent and turning abandonments into effective conversions.
Results: More Revenue, More Conversions, No Manual Intervention
The impact was significant. During Hot Sale 2025, ACF recorded:
- A 59.6% increase in revenue compared to the previous month.
- A 30% conversion rate on the messages sent.
A clear proof that with good conversational automation, an ecommerce can not only recover lost sales but also scale its results in a measurable way.
Case in Numbers: ACF during Hot Sale 2025
A well-designed conversational strategy can transform abandonment into conversion, and the “almost customer” into a loyal customer.
What If Your Ecommerce Was the Next Success Story?
Every unattended conversation is a lost opportunity. Automating strategically not only improves the numbers, but also enhances the customer experience and optimizes your resources.
At Chat Center, we help brands like ACF sell more with less friction, designing end-to-end conversational operations.
