With over 2 billion active users and presence in 180 out of 195 countries worldwide, WhatsApp is the dominant channel for conversational marketing. In some Latin American countries, 70% of businesses have integrated and automated it, reporting improvements such as:
- 225% optimization in customer service, according to Tintech
- 27% increase in sales
- 20% improvement in conversion rates
Additionally, 67% of businesses allocate up to 20% of their budget to tools that enhance conversational marketing strategies, increasing their investment in digital strategies by up to 40% compared to 2023 (NTT Data, 2024).
These data, among many others, highlight the value of using this tool today and the positive impact it has on a strategic and communicational level.
That’s why we’ve prepared a guide with the 7 best strategies you need to know and implement right now. Follow us!
1- Implement a Verified WhatsApp Line
Having a verified WhatsApp line increases trust in your brand and assures your customers that they are interacting with an official source. This is crucial when improving your marketing funnel’s conversion rate.
To obtain a verified Business account, you need to provide accurate business information and comply with WhatsApp policies. Use specialized services like those offered by Chat Center to facilitate this process.
2- Respond Quickly
Response speed is a key factor for conversion. Users expect quick replies, and meeting this expectation can significantly improve conversion rates.
To achieve this, it’s advisable to automate responses for frequently asked questions, ensuring your team is alert to respond personally as soon as possible.
3- Automate Contact Creation
Manual data entry is a slow and error-prone process, so automating contact creation in your CRM when receiving WhatsApp messages ensures that no conversion opportunity is lost.
Integrate WhatsApp with your CRM so that whenever a potential customer contacts you, a new contact is automatically created.
4- Personalize Your Marketing Actions
Personalization is key to success in any marketing strategy. WhatsApp allows you to segment your audience and send highly personalized messages based on behaviors, interests, and demographics.
Use the data collected in your CRM to create personalized messages. With Chat Center, you can segment and personalize your campaigns efficiently, increasing engagement rates.
5- Use HSM Message Templates
HSM (Highly Structured Messages) templates are essential for mass campaigns. Designing them strategically can capture the customer’s attention and motivate them to take action.
Design short, personalized templates that highlight the key benefits of your offer. Also, include visual elements like emojis and personalized variables to tailor the content to each customer.
6- Send Automated Reminders
This strategy is effective for re-engaging customers who did not respond on the first attempt. It’s useful for abandoned cart reminders, appointment confirmations, and upcoming event reminders.
Set up automated follow-up messages with tools like Chat Center, increasing the likelihood of improving response and conversion rates.
7- Facilitate Interaction with Quick Reply Buttons and Lists
Quick reply buttons and lists optimize interaction with your customers, guiding the conversation and efficiently gathering valuable information. Add buttons, lists, or predefined response options to your messages.
How to Do WhatsApp Marketing with Chat Center
Implementing WhatsApp Marketing with Chat Center is simple and effective. Here are the basic steps to get started:
Step 1: Set Up Your WhatsApp Business API Account
Sign up at Chat Center and set up your WhatsApp Business API account. Make sure to verify your account to increase customer trust.
Step 2: Integrate with Your CRM
Integrate Chat Center with your CRM to automate contact management and personalize your campaigns.
Step 3: Design Your Campaigns
Use Chat Center’s templates and personalization tools to design effective campaigns. Segment your audience and send personalized messages to maximize engagement.
Step 4: Monitor and Adjust
Use Chat Center’s analytics tools to monitor your campaign’s performance. Adjust your strategies based on real data to continuously optimize your results.
Step 5: Automate Processes
Automate responses and reminders to improve efficiency and ensure your customers receive quick and accurate replies.
Implement WhatsApp with well-defined strategies to transform your business, improving communication with your customers and increasing your conversion rates. With Chat Center as your ally, you can simplify this process and achieve effective results. Don’t wait any longer to boost your conversational marketing. Contact us today and start transforming your marketing strategy.
