Hot Sale 2024 is just around the corner in countries like Argentina and Mexico, and to ensure that ecommerce businesses are ready to take advantage of one of the most significant online sales events, we’re going to share here the five reasons why they should implement WhatsApp for effective cart recovery, an essential tactic for boosting sales.
Hot Sale isn’t just another online sales event; over time, it has become a golden opportunity to increase sales and attract new customers. That’s why each edition allows ecommerce businesses to put into action all possible strategies that enhance the shopping experience for consumers while also maximizing their proposition.
One of these strategies is cart abandonment recovery, a very common practice. In fact, according to Moosend, globally, 26% of online shopping carts are abandoned before the transaction is completed, while for the Mexican Online Sales Association (AMVO) in Latin America, the abandonment rate climbs to 75.3%.
Let’s make it clearer with an example: Imagine a customer is about to make a purchase on your online store during Hot Sale, but something distracts them, and they abandon the process. If this happens during a normal period, it’s a loss of money. But if it happens during Hot Sale, it’s really a headache.
That’s why, to recover abandoned carts, the messaging service we mentioned is not just an application; it’s your best ally to recover those lost sales. With a 98% open rate, your messages have a high probability of being seen. Additionally, the immediacy of this platform ensures that your customer receives the reminder at the right moment.
But that’s not all; keep reading to discover the five reasons why ecommerce businesses like yours need to use WhatsApp to deal with abandoned carts.
Why does your ecommerce business need to use whatsapp to recover abandoned carts during Hot Sale 2024?
We told you that there are five powerful reasons, so let’s not delay any further, here they are:
1. Ensures you can act quickly during the offer period: During online sales events like Hot Sale, offers tend to sell out quickly due to high demand. When a product has an attractive offer and limited stock, consumers may purchase it immediately, meaning the product may become unavailable shortly. Therefore, it’s important to act immediately to recover abandoned carts and turn those missed opportunities into real sales before the offers are completely exhausted.
2. Unbeatable open rate: Here we refer to the effectiveness of messages sent through WhatsApp, highlighting that they have a high open rate, as we mentioned before, of 98%. This means that the vast majority of messages sent through this platform are seen by recipients. Therefore, we recommend leveraging this fact to communicate with customers and remind them about pending purchases they left in their carts, ensuring they can complete the transaction.
3. Instant messages don’t wait: The time between a customer leaving their pending purchase in the cart and reading the WhatsApp message is very short. Therefore, it is suggested to take advantage of this immediacy to send reminders about abandoned carts right at that moment when customers are most receptive and engaged. Quickly reminding them that they have a pending purchase increases the chances of customers acting immediately and completing the transaction, rather than leaving it forgotten.
4. Seamless integration: The integration process between the ecommerce platform and WhatsApp is easy and straightforward. Thanks to pre-existing integration with popular platforms like VTEX and Magento, among others, advanced technical skills or involvement of the technology team (IT) are not required to implement cart recovery functionality via WhatsApp. In other words, it is suggested that the process is ready to be used immediately, without the need for additional technical adjustments. This makes the incorporation of this strategy accessible and quick for online businesses using these platforms, allowing them to take advantage of efficiently communicating with their customers via WhatsApp without complications.
5. Personalized attention at all times: At Chat Center, we have artificial intelligence and agents available 24 hours a day, 7 days a week, to assist your customers in their purchasing process and efficiently resolve their frequently asked questions in a personalized manner. This enables customers to resolve any concerns they may have with a person who assists them.
Having tools as simple and powerful as WhatsApp during Hot Sale provides more security and capability to ecommerce teams and allows them to focus more on strategies. For these reasons we’ve shared, you have to make the most of this event, and what better way to do it than in the most effective manner and with partners that ensure good results.
Don’t fall behind; make a difference and boost sales in this Hot Sale 2024 with Chat Center as your ally for cart recovery!
Chat Center is a company specialized in WhatsApp Commerce. We transform businesses’ WhatsApp across Latin America into a powerful sales channel. If you’re interested in learning more about how WhatsApp can generate sales for your company, click on the following link.
