At Chat Center, we’re always looking for ways to empower your conversational marketing strategy. That’s why we’re excited to announce our newest feature: WhatsApp Commerce campaign scheduling! Now, in addition to creating impactful campaigns, you can schedule them in advance and ensure they reach your audience at the perfect time.

With this improvement, we simplify campaign management and give you the freedom to focus on other important business tasks, without worrying about being available to activate them manually.

Why is this a revolutionary change for your marketing team?

✅ The convenience of scheduling your campaigns

Before this update, having your campaigns ready meant being online to activate them at the exact moment. Now, thanks to scheduling, you can choose the date and time when your messages will be sent automatically. This translates into:

• Greater flexibility: Free up your marketing team to focus on long-term strategies.
• Optimized automation: Scheduling eliminates manual steps, reducing errors and optimizing your resources.
• Total control: You can adjust every detail beforehand and ensure everything is in order before the campaign is launched.

✅ Optimize your sending times

Being able to schedule your campaigns also allows you to adjust your communication strategies based on your audience’s peak interaction times.

While you already know the best times to send your messages, now you can experiment with alternative times and discover new opportunities to maximize effectiveness.

For example:

1. Measure the impact: Send campaigns at non-traditional times and compare the results.
2. Avoid saturation: Choose strategic times to avoid overwhelming your customers with too many messages.

Remember that strategic planning improves your customers’ experience and increases response and conversion rates.

Step by step: How to use the new campaign scheduling feature Access the platform

1- Go to the Marketing tab in Chat Center.

2- Create your template:

• Click Add within the templates.
• Customize the message by including variable fields such as name, surname or phone number.
• Add an eye-catching image and, if you wish, a button that links to your website, documents or newsletter.
• Save and wait for Meta’s approval (usually takes less than 5 minutes!).

3- Configure the campaign:

• Go to the Campaign tab and click Add.
• Assign a name to your campaign and select the type (one-time or recurring).
• If you decide to schedule it, choose the date and time to send.

4- Preview and activate:

• Make sure everything is perfect.
• Upload the header image again and activate the campaign.

5- Monitor performance:

• Review the number of messages sent.
• In the actions section, you can see the details of each message and make adjustments if necessary.

Key benefits of campaign scheduling

This feature not only makes your work easier, but also improves the overall performance of your campaigns. These are the advantages of scheduling your WhatsApp Commerce campaigns:

• Strategic planning: Scheduling allows for long-term vision, helping you anticipate and coordinate other areas of your business.
• Precise segmentation: Send messages to different segments of your audience at times that align with their behavior patterns.
• Optimized results: Well-planned and timely campaigns generate higher open and conversion rates.

It’s time to take your campaigns to the next level!

With this new feature, Chat Center reinforces its commitment to providing tools that simplify your processes and optimize your results.

If you want to learn more about how to create and send successful campaigns, check out our step-by-step guide. And if you haven’t tried campaign scheduling yet, now is the perfect time to start! Contact one of our advisors now.

Are you ready to schedule your next campaigns and impress your audience?