It’s time to increase your online sales
With some fundamental strategies and marketing tactics, you can capture the benefits of this trend to increase your online sales and generate loyalty to your company.
Understanding your target audience is important – when you have a physical store, you can talk to your customers on the spot and find out what appeals to them. But when your customers are online, you must proactively take steps to get to know them.
By using analytics tools in your online store and point-of-sale (POS) system, you can identify buying patterns and preferences. While nothing can replace a face-to-face conversation, you still have many opportunities, including email, online chat and phone calls, to ask questions to get to know your customers.
Finding a unique selling proposition gives people a reason to visit your online store and, more importantly, buy your products. Once you know what makes you different, you need to shout it from the virtual rooftops. You can include it in your tagline, make it prominent on your home page, advertise it in social media ads, and highlight it in your email marketing. Develop campaigns and marketing efforts around your unique selling proposition.
Providing a chat feature on your website allows you to have a connection and closeness with the customer. More customers have begun to rely on chat to communicate with businesses. If you don’t have a chat feature, add one to your website and monitor it throughout the day. At Chat Center we have a team of Chatters.
You can access a whole team for your company and train them to achieve your goals, with the best support 24/7, in a digital world, it is essential to be available to your customers 24 hours a day, 365 days a year.
It is very important to focus on customer service. Customers value great service. 63% return to shop at the site where they have been well served, which leads to an increase in sales for your business. According to Forbes, 33% of dissatisfied consumers will share their negative shopping experience with four people. So when customers contact you, respond promptly. Since in-person conversation is rare with online stores, take the opportunity to build the relationship as much as possible.
Create a contact page on your website that clearly shows how to get in touch. Include a phone number, email address and chat link if you have one.
Most importantly, when customers contact you, respond promptly. Since in-person conversation is rare with online stores, take the opportunity to build the relationship as much as possible.
Including valuable content helps people and potential customers feel attracted to your products or services. If they have a question, they turn to Google and search for the answer. By creating content that provides interesting and relevant information to your customers, you can help people find your ecommerce store through SEO. Instead of writing about your products, address common challenges or ways to use your products. If you sell dog toys, write about fun games to play with your dog or how to help dogs with separation anxiety. Because search engines prioritize pages that provide consistent content, be sure to write new posts regularly.
Increase these eCommerce sales strategies and move towards success!