There’s no doubt that WhatsApp is a great tool for boosting online sales, not only because more and more people are using it to communicate daily (currently, it has 2 billion active users worldwide), but also because, according to a Spectrum report, 69% of consumers say they are more likely to purchase from a brand that offers communication through WhatsApp.

Taking advantage of this trend, Chat Center has launched its new integration with Magento 2, allowing retailers to leverage the benefits of WhatsApp Commerce.

WhatsApp Commerce and its impact on retail 

Do you remember when we talked about the stages of a WhatsApp Commerce strategy? This model has become an efficient solution for businesses to communicate directly with their customers, turning conversations into sales and improving the customer experience.

In fact, according to the same report we mentioned earlier, 66% of consumers have made a purchase after communicating with a brand via WhatsApp, showing its potential as a sales channel.

In this context, the integration of Chat Center with Magento responds to this need, offering businesses the ability to manage their WhatsApp interactions directly from their e-commerce platform, and also to send personalized messages, respond to inquiries in real time, and use automated bots to assist customers throughout the purchasing process.

Is that all? Of course not, so you need to know all the advantages.

Five reasons why retailers should integrate WhatsApp into Magento 2

The integration of Chat Center with Magento 2 provides several strategic benefits that allow businesses to increase their sales and improve the customer experience. Let’s go over them one by one:

• Boost your abandoned cart recovery strategy: One of the standout features is the ability to recover abandoned shopping carts. Through automated reminders sent via WhatsApp, businesses can increase their conversion rate by 30% (Chat Center). Click here if you want to learn more about how WhatsApp helps recover abandoned carts.
• Improve operational efficiency: The ability to manage multiple WhatsApp lines from a single console optimizes operational efficiency, allowing customer service teams to respond quickly and accurately. You need to see how PagoEfectivo handled the challenge of managing a high volume of inquiries with the help of Chat Center.
• Enhance the customer experience: The integration allows for the setup of custom bots that provide instant responses to customer inquiries, increasing satisfaction and loyalty. In fact, 86% of consumers in Latin America say messaging has a more positive impact on their perception of a brand (Spectrum, 2023).
• Get advanced analytics: The integration provides detailed analysis of customer interactions, allowing businesses to make informed strategic decisions based on data.
• Increase sales: Thanks to the ability to recover abandoned carts and offer personalized assistance during the buying process, businesses can improve their conversion rates and, consequently, their sales.

How to integrate Chat Center into Magento 2?

Integrating Chat Center with Magento 2 is a simple process that takes only two steps: 

Step 1: Generate the access token in Magento 2 The first step is to generate an access token within the Magento 2 platform. This token acts as a secure access key, allowing Chat Center to connect and communicate with the online store.

Step 2: Set up the account information in Chat Center Once the token is generated, you must upload this information to the Chat Center account along with other essential details, such as the account name, website URL, and store ID, as shown in the image below.

After completing these two steps, the integration will be done automatically. Magento 2 users will see the Chat Center logo in their admin panel, confirming that the integration has been successful.

Finally, to verify that the integration was completed successfully, you will see a green checkmark confirmation.

Step by step, integrate WhatsApp and Magento 2 with Chat Center 

It’s possible that, even if you have Magento 2, you’re just starting to explore the benefits of a WhatsApp Commerce strategy and need to begin this integration from scratch.

You know what? The good thing is that integrating WhatsApp and Magento 2 with Chat Center is very simple and extremely powerful for maximizing both channels. Below, I detail all the steps to complete this integration:

1. Make sure you have a phone line available for connection to the WhatsApp API, which will be done through META.
2. Link WhatsApp to Chat Center: In the Chat Center admin panel, select the option to integrate with WhatsApp Business. This step will synchronize customer messages and interactions from the messaging app directly to the Chat Center platform.
3. Set up messaging options: As we mentioned earlier, Chat Center offers multiple messaging options, such as automatic messages, abandoned cart notifications, and automated assistance via bots. It is recommended to configure these options according to your business’s specific needs.
4. Integrate Magento 2 with Chat Center: Follow the two steps mentioned above, which, in summary, are: generate the token, upload it to the Chat Center platform, and verify that the integration was successful.
5. Personalize the customer experience: Using Chat Center’s tools, you can create personalized message flows that guide the customer throughout their shopping experience. From automated responses to frequent inquiries to product recommendations based on customer behavior, the possibilities are endless.

It’s a good time to review the latest updates we’ve added to Chat Center this year. And we keep adding more!

The integration of Chat Center with Magento 2 represents a great opportunity for retailers looking to harness the potential of WhatsApp Commerce to increase their online sales.

If your business uses Magento 2, now is the time to integrate WhatsApp with Chat Center and take advantage of all these benefits. Request a demo and take the first step towards a more connected and efficient future!