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Is SaaS dying? It’s probably too early to say. But artificial intelligence is putting pressure on one of the premises...
Is SaaS dying? It’s probably too early to say. But artificial intelligence is putting pressure on one of the premises...
The second half of the year concentrates most of the strong commercial dates: Buen Fin, Hot Sale, Cyber Monday, Black...
Maria Cher, a women’s apparel brand in Argentina, is a WhatsApp retail success story that shows how conversational automation translates...
Cart abandonment isn’t a checkout design problem — it’s a revenue leak with an exact, calculable amount. Most eCommerce teams...
When demand multiplies overnight, most customer service operations collapse for a specific reason: the channel was designed for normal traffic,...
Three out of four retailers already see AI agents as essential to stay competitive. If your WhatsApp catalog still depends...
When a customer calls in angry, the goal isn’t for them to “feel heard.” The goal is for the call...
A travel insurance claim takes an average of 19 to 47 days to resolve. Most of that time is not...
There is one metric that most commercial operations don’t watch closely enough: how long it takes the team to respond...
Most ecommerce operations that use chatbots are stuck with the same limitation: the bot answers questions, but it doesn’t do...
According to a December 2025 RGP survey of 200 US CFOs, 66% expect significant AI ROI within two years. Only...
In the insurance sector, between 60% and 80% of leads that enter the pipeline don’t convert on the first contact....
Automating without design is the most expensive way to lose customers. The competitive advantage isn’t in how many bots you...
For the past fifteen years, eCommerce learned to optimize the click: CTR, CPC, landing page conversion rate, cost per acquisition....
En un negocio donde el cliente necesita respuestas inmediatas, muchas veces en situaciones críticas, los tIn a business where customers...
A one-percentage-point shift in churn rate can represent millions of dollars in lost recurring revenue. In sectors like telecommunications, insurance,...
The choice between CCaaS (Contact Center as a Service) and on-premise is not a technology decision. It is an operating...
Most organizations that say they are “using AI in customer service” are not operating AI-First. They have added AI on...
Reactive customer service carries a cost that rarely appears in reports: the cost of the customer who has already decided...
Three acronyms that appear in nearly every conversation about customer experience. Three metrics that are frequently used interchangeably when they...
One of the key aspects in an eCommerce strategy is to know how to choose the “Digital Avenues” where we...
With some fundamental strategies and marketing tactics, you can capture the benefits of this trend to increase your online sales...
The customer experience plan of any ecommerce organization is the cornerstone of achieving business goals. Not only does it increase...
More and more companies decide to implement conversational commerce solutions. The advent of the Internet and social networks has provided...
Implementing a livechat on your page will allow you to interact with your digital customers immediately, being able to better...
Surely, you have heard about Artificial Intelligence and that in the not so distant future it would replace many of...
Digital Assisted Selling consists of the advice and resolution of doubts by the sellers, to the possible client, in order...
Business customer service has become the voice of brands. Strengthening your brand in the digital world means offering a...
