Is SaaS dying? It’s probably too early to say. But artificial intelligence is putting pressure on one of the premises...
Is SaaS dying? It’s probably too early to say. But artificial intelligence is putting pressure on one of the premises...
The second half of the year concentrates most of the strong commercial dates: Buen Fin, Hot Sale, Cyber Monday, Black...
Maria Cher, a women’s apparel brand in Argentina, is a WhatsApp retail success story that shows how conversational automation translates...
Cart abandonment isn’t a checkout design problem — it’s a revenue leak with an exact, calculable amount. Most eCommerce teams...
When demand multiplies overnight, most customer service operations collapse for a specific reason: the channel was designed for normal traffic,...
Three out of four retailers already see AI agents as essential to stay competitive. If your WhatsApp catalog still depends...
When a customer calls in angry, the goal isn’t for them to “feel heard.” The goal is for the call...
A travel insurance claim takes an average of 19 to 47 days to resolve. Most of that time is not...
There is one metric that most commercial operations don’t watch closely enough: how long it takes the team to respond...
Most ecommerce operations that use chatbots are stuck with the same limitation: the bot answers questions, but it doesn’t do...
According to a December 2025 RGP survey of 200 US CFOs, 66% expect significant AI ROI within two years. Only...
In the insurance sector, between 60% and 80% of leads that enter the pipeline don’t convert on the first contact....
Automating without design is the most expensive way to lose customers. The competitive advantage isn’t in how many bots you...
For the past fifteen years, eCommerce learned to optimize the click: CTR, CPC, landing page conversion rate, cost per acquisition....
En un negocio donde el cliente necesita respuestas inmediatas, muchas veces en situaciones críticas, los tIn a business where customers...
A one-percentage-point shift in churn rate can represent millions of dollars in lost recurring revenue. In sectors like telecommunications, insurance,...
The choice between CCaaS (Contact Center as a Service) and on-premise is not a technology decision. It is an operating...
Most organizations that say they are “using AI in customer service” are not operating AI-First. They have added AI on...
Reactive customer service carries a cost that rarely appears in reports: the cost of the customer who has already decided...
Three acronyms that appear in nearly every conversation about customer experience. Three metrics that are frequently used interchangeably when they...
Customers’ expectations increase every day; they expect an updated customer service including quick and reliable payment transactions, a fast request...
Chatbots not only assist clients’ requests but also increase employees’ access, efficiency and satisfaction in their work environment since they...
Every day financial services institutions need to be closer to their customers, to offer customized products, to build confidence and...
Frequently, human beings fail. However, to trust each other drives us to generate long-term relationships. Something similar happens with chatbots....
If you think that artificial intelligence will replace vendors in the short term, this is not a real fact. It...
“Powered by Artificial Intelligence and the big data, the greatest e-commerce platforms can turn an impersonal environment into something highly...
The so-called millennials have 20% less possibilities of contacting via e-mail than baby boomers. In addition, they prefer a more...
As always happens with new and unknown things, there is so much speculation about the applications and results new technologies...
Beyond the size: Big, small, or middle-sized. It does not matter the type of industry, if it is a BtoC...
According to Gartner Research predictions, by 2020 it is estimated that chatbots will be involved in 85% of the interactions between...
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